Document Type : Original Article

Authors

1 PhD in Human Resource Management, Strategic Management Research Institute, National Defense University, Tehran, Iran

2 Senior expert in Industrial and Organizational Psychology, Department of Psychology, Central Tehran Branch, Islamic Azad University, Tehran, Iran. Corresponding author ehsan.eskandari1995@gmail.com

Abstract

Business model canvas helps to create a clear model. This research seeks to design a strategic management laboratory based on the business model canvas.The current research in terms of orientation, evaluation; Philosophy, interpretive; approach, induction; strategy, case study; methodology, quantitative; The time horizon is single segment and the techniques and processes are done using documentary review tools and questionnaires. It was done with descriptive, explanatory, exploratory, interpretive, prescriptive and predictive analysis. The statistical population of this research includes experts in selected specialized, educational and research jobs, as well as a statistical sample of 10 people was determined in a purposeful and snowball way. The data collection tool in this research is document review and expert panel, which was analyzed with the help of MAXQDA2022 software.
Compilation and classification of the dimensions and components of the strategic management laboratory based on the business model canvas model in nine sections: target society, value proposition, channels, customer relations, revenue streams, key resources, key activities, key partners and cost structures.
 Business model canvas is defined as a plan for successful business operation, identification of revenue sources, target customers, products and financing details. It also explains how the main factors of a business fit together.

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Main Subjects

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