Document Type : Original Article

Authors

1 Researcher at the Institute of Strategic Human Resource Management, National Defense University, Tehran, Iran.

2 Assistant Professor, Department of Human Resource Management and Business, Kharazmi University, Tehran, Iran.

Abstract

Many of the environmental problems that the world is facing today are the result of human behavior and actions, and we must correct human behavior in order to solve these problems. To modify human behavior, it seems that the first step is to identify the factors influencing his behavior. In this regard, one of the areas that has been the focus of researchers has been the study of the environmental behavior of employees in the organization, which is often referred to as "green behavior in the workplace". The purpose of this research is to identify and prioritize the factors affecting the green behavior of employees in the work environment, by studying and reviewing previous researches, the factors affecting the green behavior of employees were identified and categorized, then to prioritize the identified factors from the network analysis process (ANP) was used. Two questionnaires were used in this research; One was to determine the importance and appropriateness of effective factors (categorization), which was given to 5 experts in the field of organizational behavior, and the other was a questionnaire including a matrix of paired comparisons (a survey of 11 experts and managers senior in the insurance industry), The results of the research showed that the factors of green behavior intention (individual), group norms (group) and the green strategy of the company (organization) were ranked first to third respectively, as well as the type of behavior at home (environment), social factors (environment) and Income (individual) are in the lowest ranks respectively.

Keywords

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