نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی کارشناسی ارشد مدیریت کسب و کار گرایش زنجیره تامین، دانشکده صنایع و مدیریت، دانشگاه صنعتی شاهرود، ایران
2 عضو هیئت علمی گروه مدیریت صنعتی ، دانشکده مهندسی صنایع و مدیریت، دانشگاه صنعتی شاهرود، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
In today's competitive environment, organizations need accurate and structured tools to evaluate performance and achieve their strategic goals. In this regard, the present study was conducted at Alvand Generator Company with the aim of developing a strategy map and prioritizing key performance indicators, using the balanced scorecard (BSC) approach and multi-criteria decision-making methods. Due to the specific characteristics of this industry, two perspectives of "employees" and "suppliers" were included in the final model in addition to the four main BSC perspectives. In the first step, using the interpretive structural modeling (ISM) method, the organization's strategic goals were identified and leveled in the form of six perspectives (financial, customer, internal processes, growth and learning, employees, and suppliers). Then, using the Z-number-based proximity value technique, key performance indicators related to each goal were extracted and prioritized based on data from specialized questionnaires. The research findings showed that the goal of "employee training" is located at the lowest level of the strategy map and plays the role of the main driver, and goals such as "increasing profitability", "increasing revenue", "customer loyalty", "brand value" and "improving research and development" at higher levels have the greatest impact. . Also, indicators such as "loyal customer growth rate", "customer retention rate", "Ratio of research and development costs to revenue" and "recorded accident rate" had high priority in performance evaluation. Finally, the research results can lead to the development of practical strategies in the field of improving organizational performance, increasing competitive advantage and promoting managerial decision-making in Alvand Generator Company and pave the way for the development of more accurate evaluation models in similar industries.
کلیدواژه‌ها [English]
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